Refrigeration Displays: Keeping Cold Air in Its Place

If you are a grocer, chances are you are always looking for good ways to keep a lid on costs while simultaneously presenting your products in the most attractive way possible. This can be a delicate balance, especially when the energy costs of refrigeration displays account for 40 to 60 percent of total energy costs. With that in mind, there are a handful of things you can do to minimize the impact of wasted energy while keeping your refrigerated items looking attractive to shoppers.

Safety

Studies have shown that open coolers can be dangerous. Meats require a specific storage temperature, usually around 32°F. This can be tricky. The temperature displayed on the cooler’s thermometer may be reading correctly while the meat could be creeping into an unsafe range. Environmental factors can raise the surface temperature, leading to increased chances of bacterial growth and other foodborne pathogens.

Shelf Life

Refrigeration displays with glass doors can extend shelf life. Produce has to look fresh. If the leafy greens look wilted, even a little bit, chances are they will be passed over. It has even been proven that the shelf life of produce can be extended by a matter of days, cutting costs even more.

Contain the Cold

Customer comfort is possibly the most important factor. Many times, refrigerated aisles leave customers shivering. This can be a distraction and actually prevent shoppers from, well, shopping. Anyone who is freezing is more likely to grab the first thing they see and then flee for warmer temperatures. Over time, this can negatively affect sales. A customer who is comfortable will be much more likely to stay and browse in a comfortable atmosphere.

Reduce Energy Consumption

When the refrigerated air is kept where it belongs, there is less strain on the environment. Energy consumption is not only expensive; it also leaves a footprint, and consumers are becoming increasingly aware of the environmental impacts of stores and restaurants. Refrigeration displays with glass doors can dramatically reduce energy costs.

Get Noticed

There are numerous options for coolers today; they can even be leased. The days of the drab, aluminum framed doors are behind us. Manufacturers and grocers alike understand that the attractiveness of refrigeration displays truly matter. A sturdy, wood framed refrigerator lit with LED’s and fitted with well-styled hardware really makes products stand out. Along with a general move toward aesthetics in grocery stores, the market is very competitive. The cost of upgrading your refrigerators will likely pay off not only in energy savings but also in increased product sales. Buying directly from the manufacturer will also cut costs by leaving the middle man out.

With a little research, operating costs can be greatly reduced. Savvy customers will appreciate the effort and keep coming back, even if they bring the kids and their love for leaving smudges on refrigerator doors. Contact a reputable manufacturer for more information on how you can save.

Special thanks to Chris Scott for the image.